A lot of conversations with our clients begin with “I know what I want to do, but I just don’t know the best way to do it.” At Judo we pride ourselves on helping our clients to find the right way to achieve their goals.
CAMBRIDGE EXTERIORS CASE STUDY
Roofing and siding company Cambridge Exteriors had spent years cultivating their reputation through word-of-mouth. However, they felt they needed an extra marketing push to expand their reach and to solidify their perception in the marketplace. They contacted Judo Marketing and together we formed a plan of action.
First, we agreed the brand needed a consistent look from piece to piece in the form of a Corporate ID package. Then, to attract new business, we developed a tri-fold brochure that featured before-and-after shots and some insight into the company’s philosophy, plus a sell sheet that outlined their satisfaction guarantee and provided customer testimonials.
Because they had such strong word of mouth, we agreed that a referral program could attract new customers and strengthen existing customer loyalty. To roll out this program, we suggested our Action Letter Kit, which consisted of a letter and postcard that would mail to customers at the completion of each project. The letter outlined the referral program and the postcard provided a reminder and a specific website URL for customers to use to cash in on the referral. Finally, we designed T-shirts to be used as a thank you for their subcontractors, which would double as advertisements for the company.
Today, most people first interact with a company through its website, which means that companies have to place greater importance on making sure their site presents a professional and targeted appearance. For the Max Borges Agency, that’s just what Judo Marketing did.
MAX BORGES CASE STUDY
The public relations experts at the Max Borges Agency wanted their website to reflect the company’s strength in generating press for consumer electronics. It was imperative that their website position them as technology savvy.
Judo worked with them to develop and design a site that was clean, professional, and helped to visually underscore their company’s focus. We used search engine optimization techniques to advance their rankings and put their brand name in front of their target market. Finally we built the site with an open-ended structure so they could easily update the site on their own.
The result of Judo’s efforts was a significant spike in client listings, revenue, and brand recognition within their target market. Max Borges Agency is now one of the top public relations firms in the country for consumer electronics.
Case
Studies
