What
Judo services are included with my project?
All projects include concept development,
copywriting, custom design, and printing as part
of the package price. The only exclusion to
this would be those items which require only
specific services, such as design and/or printing
(i.e. logo design, apparel, etc).
What
is Copywriting?
Copywriting is the process of writing the
words, or ‘copy’, for a marketing
or advertising piece. Any text found in one
of these pieces is considered copy. A common
misconception is that copywriting is actually
copyrighting, the process involved in obtaining
a copyright on an “original work of
authorship” denoted by the © symbol.
What
is Concept Development?
We use the term concept development because
it involves the entire spectrum of creating
a marketing piece for you. It comprises not
only the generation of a compelling visual
and written piece, but also takes into account
the marketing angle of how to effectively
sell your product, service or message. Most
marketing and advertising agencies call this
phase the creative stage and too often the
finished product is exactly that – a
pretty design and catchy copy, with no real
intelligent marketing involved.
Are
the turn times guaranteed?
No. The turn times are a good faith estimation
of when your project will finish. Considering
that there are many factors involved in custom
production that influence your project’s
completion (creative, proofing, printing,
etc) there may be steps where extra, or less,
time is needed. Please be assured that we
will do everything within our power to complete
your project on time. In fact, an extremely
high percentage of the projects finish on
time, or early.
What
happens if I want to change the proof I receive?
Judo Marketing guarantees your satisfaction
with your design proofs, so if you receive
a proof that you would like to have corrections
made to, we'll fix them at no charge. After
the first round of corrections it will be
necessary to charge a standard fee for any
future rounds of corrections. If you require
corrections attributable to an inaccuracy
on Judo’s behalf, we will make the change
for free. We want to make sure that you are
completely satisfied with your proofs, but
please note that multiple rounds of corrections
will also delay your completion date.
What
ways do you accept changes to proofs?
While it is certainly acceptable, and encouraged,
to keep your project manager informed of your
changes over the phone, we require that all
changes be sent via email or fax. This is
necessary to accurately capture your changes,
and to make sure that there is no miscommunication
or loss of time.
What
is a 5% over or under run?
In any custom manufacturing process you will
find some fluctuations in the actual quantities
manufactured. At Judo Marketing we usually
manufacture some extra units, because once
the project is printed and goes through quality
control, we may reject a few units that do
not pass our high standards. Depending on
the number of rejects, your total quantity
will vary slightly, plus or minus 5%. If we
are short for any reason you will be refunded
for the difference, that way you only pay
for what units you receive. If there are any
overs, you will receive them for free. The
process is determined solely by quality control,
so please don't ask us not to make any overs
or unders.
Do
you offer web hosting for the website you
created for me?
At the present time we do not offer web hosting.
There are companies that we can recommend
to you, but ultimately the choice is yours.
Please contact your Product Specialist or
Project Manager for the current list and their
contact information.
Can
you create my project without having my completed
Marketing Planner?
No. It is to your benefit, and to ours, to
have it completed. Not only is the planner
an excellent resource for you to gain insight
into your business, it is an excellent creative
and marketing resource for us to produce an
effective, targeted marketing piece for you.
How
do I supply names and information for additional
business cards?
Additional employee names and information
for business cards must be supplied in the
Business Card spreadsheet. Click
here to download the spreadsheet.
What
is the difference between Direct Mail Fulfillment
and Drop Shipping?
Direct Mail Fulfillment involves mailing identical
pieces via USPS to a list of U.S. mailing
addresses. Product that is Drop Shipped is
sent in varying quantities, with specific
per-piece shipping instructions, using a variety
of carriers and/or over a period of time.
What
will happen when I send my mailing list to
Judo Marketing?
When we receive your mailing list, we will
process your list with software certified
by the USPS in order to obtain the lowest
possible postage rate for your mailing. (The
USPS offers significant discounts for mail
that has been printed with automation barcodes
and prepared in presort order.) Within two
days, your Project Manager will fax you a
postage statement. We will require a check
for the full postage amount before we will
mail your items. When your direct mail pieces
are finished, they will be ink-jetted with
your address information, and mailed within
five days.
How
should I provide my mailing list?
Your mailing list should be sent to Judo Marketing
via email or on disc in an ASCII delimited
format. Call us if you aren't sure about how
to provide your mailing list. (1-866-905-2410)
My
mailing list is messy and the information
does not consistently reside in the same field.
Some lists contain duplicate records. Can
you field match and merge/purge my mailing
list?
Yes. Judo Marketing’s Direct Mail Department
can standardize your list and omit duplicate
entries for $75/hr.
Should
my mailing be sent First Class or Standard
mail?
Depending on the weight of each package, and
the distribution of the addresses on your
mailing list, First Class Mail is going to
be around 50% to 100% more expensive than
Standard Mail. First Class Mail will generally
arrive in 2-5 days, while Standard Mail can
take as long as 15 days.
What
is an indicia, and why do I need one on my
mailer?
An indicia (also called a permit imprint)
is an imprinted designation on mail that denotes
postage payment. The indicia is printed in
the upper right-hand corner where the postage
stamp would be. It indicates whether the mailing
is First Class or Standard. It also shows
the Post Office of origin, and the Account
Permit Number. In order to mail your pieces
at the discounted rates offered by the USPS,
it is necessary to have an indicia printed
in the upper right hand corner of your packaging.
As part of our direct mail services, Judo
Marketing will provide one for you. Please
call us for details. (1-866-905-2410)
If
I have a BRC, will you provide me with an
indicia for that?
No. You must obtain your own permit for a
BRC from the USPS. This is because you will
be charged by the post office for each BRC
that is sent back to you, on a per piece basis.
Click here for an overview and description
of the three levels of accounts from the USPS.
More information is available through your
local post office, or at www.usps.com.
Why
do I have to pay for postage before my mailing
begins? Can you just invoice me for the postage?
Requiring postage up front is standard practice
in the Direct Mail industry. This is because
the cost of the postage, which can be more
than the cost of the entire printing job,
is passed directly to the customer with no
mark-up. Please make all checks payable to
Postmaster.
My
direct mail pieces are finished and I'm in
a hurry to have them mailed. Can I put my
postage amount on a credit card?
Sorry, we can not accept credit cards for
postage. Judo Marketing does not "re-sell"
postage at a profit. We simply pass your postage
check along to the Post Office. |
