| BEST USED FOR: |
| They are often placed on
websites or in HTML emails that are targeted to
potential customers and prospects. Web banners are
most effective when coupled with a strong offer
(free catalog or How-To guide) or sale, and are
easily tracked through your website statistics and
logs. Think of them as the electronic version of
a magazine or billboard ad; however, they have the
ability to be static or animated, offering greater
marketing flexibility. |
|
| MARKETING TIP: |
| Keep your message or offer
as short as possible. Think of it as a billboard,
the average time spent reading your web banner is
only a few seconds before the eye moves on. The
intention should be to get them to click on it and
be redirected to your website, where you can go
deeper in detail. |
|
Web Design
Concept development